We help build the capacity of your team to develop a network of brand evangelists, who already have shown a positive connection with your institution and its community, but need support to take the next step in. Whether a current student or alumni, geNEOus can help you develop that strategy so that your student evangelists can find the right online spaces in which to interact, and get their own message across. These are not “student representatives” but rather community members whose authentic support of your institution can be developed and articulated. In this new space, the institutional voice cannot be in the room, but those who can speak on your behalf must be there. Through a robust evangelist program, for example, we have a new approach and tone to engage with dormant leads, who did not respond to the institutional tone or offer.