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Charlie and geNEOus


Your Education Marketing Experts With A Purpose

Our Services

Who Do We Work With?


Who have we worked with?
Hear from them!

Joachim Ekström

"I have been working professionally with marketing for 30 years and I am currently head of student recruitment at Uppsala University, Sweden. One thing I've learned over the years is that you need outside ideas to break out of your standard marketing solutions. We get stuck in our old ways and once our old tricks don’t work anymore, it is too late to fix the situation. That's why we carefully selected geNEOus as our partner to help us push the boundaries of what international education marketing can be and prepare us to connect with Gen Alpha. They did not disappoint! 

They took us on a both inspirational and systematic journey that led to a very practical future strategy for our brand development in key student recruitment markets and a set of new tools we can use to connect to prospective students. geNEOus deliver extremely good value and are truly amazing people to work with.  I can warmly recommend anyone within the education sector who wants to develop and grow in their marketing efforts to partner up with geNEOus.  They will make you better!"

Head of Student Recruitment at Uppsala University

Des Levin

"I cannot express enough how incredibly satisfied I am with the exceptional services provided by geNEOus. From the moment I engaged with their team, I knew I was in capable hands. Their expertise in navigating the digital landscape is truly unparalleled.

What sets geNEOus apart is not only their deep understanding of the digital trends and strategies of the educational industry, but also their unwavering commitment to customer satisfaction. Every interaction with their team is marked by professionalism, promptness, and a genuine eagerness to address my needs.

The level of support and dedication demonstrated by geNEOus throughout our collaboration has been truly remarkable. They are always available to answer questions, provide insights, and offer valuable recommendations, making the entire experience seamless and enjoyable.

I wholeheartedly recommend geNEOus to anyone seeking top-notch digital consulting services. Their expertise, reliability, and commitment to excellence make them the ideal partner for achieving digital success."

President at TALK Schools

Maria Lindblad

“It was great working with Alejandra at geNEOus! Her insights on future generations and their communication needs and behaviors were eye-opening and helped us to prepare for the next steps in our marketing and recruitment. We have already started to implement some of the ideas and inspiration we received from the presentation and workshop with geNEOus!"

Process Leader for Strategic Recruitment at Lund University (Sweden)

Bertrand Laborde

"The two main challenges that I have seen coming back over and over again with the hundreds of universities marketing managers whom I have worked in my 10 years at Studyportals are: How to measure the results and ROI of a digital marketing campaign, and how to define the best recruitment strategy when working with a capped marketing budget.

I was always impressed when seeing how Alejandra has this under control. She definitely has a great understanding of the do's and don't of lead gen campaigns, especially through portals such as Studyportals. She uses clear KPIs to assess the ROI and makes data-driven decisions on what and how to promote a global or targeted audience.
I am sure that whatever is invested in NEO’s services will repay itself an impressive amount of time."

Former Chair of the EAIE Marketing & Recruitment Steering Group (Netherlands)

Katrina Walker

"We decided to work with NEO Academy after two failed attempts working with two traditional marketing agencies. For us, NEO Academy's deep experience in the field of education made it a no-brainer to take a different approach with our marketing efforts. In a short turnaround time, NEO's team took command of our marketing vertical, putting order to our systems and processes. NEO's team is a powerhouse—the project management, quick implementation and documentation was particularly stellar. In the end, they took our marketing processes up a few levels and turned the CodeOp team into NEO's number one fans."

CEO & Founder at CodeOp (Spain)

Alfonso Díaz

"It has been a real pleasure for me to work with the geNEOus team. They have talent, commitment, and great ambitions. In addition, their youth give them energy and outlines a path of dazzling future growth. They have maintained the rigor and smile in each change that was requested throughout the project. I'm thankful for their great work and positive attitude, which are undoubtedly two basic ingredients for a future full of success. I hope to collaborate with them again in the future."

Corporate Director for Business Operations, Marketing & Internationalization at CEU Educational Group (Spain)

Priscilla Lavoie

“It has been such an incredible experience working with NEO Academy these last months. They were instrumental in helping us get our CRM and Marketing Automation Platform, HubSpot, setup and optimized to a point where it’s no longer a burden on our teammates, but truly a tool that supports them heavily in their roles, helping them be more efficient and ensuring nothing slips through the cracks. 

In addition to getting HubSpot to where it is now, the NEO team has been the key to getting our performance marketing and lead nurturing strategy off the ground. They’ve really helped us build a marketing machine.

Thank you NEO for all your hard work and efforts, and doing it all with a smile on your face. Your true passion and dedication to the learning space shines through in everything you do, and I cannot recommend you enough!”

Fractional CMO and Former Head of Marketing - Learnlife (Spain)

Steven Mallon

“It was my absolute pleasure to work with Alejandra - a human dynamo who is able to seize and create opportunities and make magic with them. She had an enormous impact on the project we were working on together at Geneva Business School and radically transformed the organization we were working with. 

She’s always ready to go the extra mile to see a project through to its successful completion, has a keen grasp of the education industry and is always looking for ways to connect people and institutions to create positive opportunities for students and great partnerships for schools and universities.

I cannot recommend highly enough to work with NEO. I would personally do it as often as humanly possible."

Independent Consultant and former Executive Dean - Geneva Business School (Spain & Switzerland)

Michelangelo Balicco

“We have developed a great and fruitful partnership with NEO and their competences and dedication helps us to increase our international student’s body. We appreciate their attention to details and analytical approach, bringing to us a significant contribution to make the right decisions and ultimately become more dynamic and competitive in the marketplace."

Director of Marketing at Universitá Cattolica del Sacro Cuore (Italy) and Former Director of International Development at Burgundy School of Business (France)

Ana Barfield

"The Aga Khan Foundation has been working with geNEOus for several months now, since early 2023. The value that this small, dynamic, global team has brought to AKF’s Learning Hub platform to date has been tremendous. geNEOus are systematic, thorough, and forward-thinking. The team has technical expertise in a range of different areas and consistently produces high-quality analyses and recommendations. The team has clearly delineated responsibilities and each team member brings unique expertise, value, and insights. But while all these could be considered ‘standard’ expectations to have of a consulting company, the reasons we simply love working with geNEOus are the following. First, the geNEOus team’s work is informed by a solid set of values. They are committed to sustainability, to learning, to advancing the SDGs. Second, the geNEOus team is flexible, adaptable, and creative. They are open to exploring different ways of working, to innovating, and to trying different approaches. And third, the geNEOus team is pro-active. They keep bringing ideas and recommendations that go well beyond the scope of our initial agreement. We are very much looking forward to continuing the journey with geNEOus!"

Global Practice Manager at Aga Khan Foundation (Switzerland)

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