Sole tells us she has been independent from a young age, and we believe it. The circular and fluid structure at geNEOus suits Sole down to the ground, as she values an environment that listens to everyone and helps her learn and grow through challenge and collaboration. 

Perseverance is part of Sole, and she puts that down to her background as a semi-professional tennis player, where goal setting was at the heart of every competition and tournament, but the competition was mainly with herself above all else. 

That would also explain why Sole never takes the easy route to anything, and throws herself into big projects before most people have even gathered the mental energy to get started. 

Lastly, creativity is important to Sole. Finding ways to deliver value that others might have overlooked. Stepping back to revisit a solution that just seemed like the convenient approach, but not necessarily the right one.

Working with Sole, you will see this first hand as it is her role to be the main point of contact for our clients, and the person making sure things get done and communication is crystal clear. Her financial background is what drives her passion for analytics, performance marketing and campaigns monitoring.

Sole helps us and our clients to see the bigger picture, and often finds the solutions that have everyone saying “Why did we never do it this way before?!”.