Sara is geNEOus in a nutshell. A creative who is passionate about everything she does, has an international outlook and is driven by values. Add to that a willingness to roll up her sleeves and try to make things around her better, whether it is the team or clients she works with to the planet she inhabits (don't worry, it's the same planet we're on!). Let us explain.

Sara made an early start on becoming Sara. She learned a great deal by being involved in her parents' family business in Sweden, then moved to Australia to study for a year. After heading on to travel around South America, she landed in Barcelona.

Along the way, Sara not only picked up the ability to communicate across cultures and an understanding of the need for diversity and social impact in business, but also a lot of experience working in the service sector. Oh, and somehow also found time to acquire a degree in Business Administration and Hospitality Management. This leads us to the planet bit.

All of these experiences came together when Sara co-founded a company called Reborn, which helps hotels to purchase sustainable amenities and supplies for their facilities. The brand and business model are still going strong.

And now in geNEOus, Sara is putting this diverse skill set and tapestry of experiences to good use in helping our clients build their brand and to reach their objectives. By integrating digital sustainability purposes, Sara works with our clients on reducing the number of unnecessary interactions with different stakeholders through the improvement of processes, which leave everyone with more time to focus their efforts on delivering more added value.

Did we mention Sara loves cooking? When we get together as a team, we finally have someone on board that can cook up a team meal, though we've yet to break that bit of news to Sara.